According to recent Ford customer research, Mike Rowe is the quintessential “truck guy.” Said one respondent: “I would say that he drives a truck in real life and is not afraid to do stuff like pull out a stump or go off-road.”
“Mike Rowe and Super Duty are a natural pair,” said Eric Peterson, truck communications manager. “Our new lineup of engines and transmission for the 2011 Super Duty was put through a series of extreme tests both in the lab and at the job site. Mike Rowe will take our customers through the details of those tests.”
From media.ford
Mike Rowe, who is constantly on the road filming a show and leaves his Ford parked in the extended-stay parking lot in San Francisco. He hardly drives a truck and yet Ford marketing thinks that people believe he is driving a truck 24/7. (I personally thinks his car of choice is a BMW, of which someone drives him around town) Does anyone see the irony in this? Is Ford marketing off their rocker?
I thought Mike was the quintessential dirty guy? I guess the Ford F-150 wasn't manly or dirty enough or the truck does not project Mike's image. Last time I saw Mike in a Ford commercial, it was an economy car. I think Ford is trying to make it sound too good to be true.
Maybe Ford should try this: Have Mike and Toby Keith mud wrestle to see who gets the top spokesman spots. I have a feeling Toby is the only one that would win since he uses a truck on his farm and is big enough to make Mike scream "uncle." Well, that doesn't sound too good to be true but may never happen.
I guess people will believe anything even Ford.
No comments:
Post a Comment